2021
The Project
Content Creation
In collaboration with Jeep Italy, i was provided with a Jeep Gladiator for the purpose of creating digital content with which Jeep can promote its product, increase visibility, and gain virality in the social world.
The content was specifically designed with a cross-market digital strategy that combines the characteristics of the customers that Jeep wants to reach and the ease of an "oblique" message that involves all generations.
Reels, TikTok, stories, posts, and video montages are all tools for maximum visibility.
Three intense and dynamic days were spent in the Dolomites from Belluno to Brunico, searching for the best locations to capture the true essence of the Jeep Gladiator.
The Dolomites
The decision to shoot photos of the Jeep Gladiator in the Dolomites was likely driven by the desire to capture the vehicle in a rugged and scenic setting. By choosing to shoot the photos in the Dolomites, we were able to leverage the region's natural beauty and its connection to Italy to create striking and compelling images of the Jeep Gladiator.
