2020
The Project
Management
At Convallaria we are dedicated to managing the artistic direction of Psycality's products, a brand that embodies the aesthetics of skateboarding culture. In addition to overseeing the social media presence of the brand, we create and plan engaging content to be published on their channels, all while maintaining a consistent brand identity that appeals to our international customer base.
As a team of skilled graphic designers and fashion experts, we are fully responsible for the production of our innovative designs. We work closely with top industry partners to ensure that all of our products are made with the highest quality fabrics and prints, proudly boasting a Made in Italy label. Our dedication to excellence and attention to detail sets us apart as a leader in the skateboarding fashion industry.
The Communication
We have utilized social media, specifically Instagram, as a primary avenue for increasing brand visibility and exposure. With over 100,000 followers and an impressive monthly reach of 26 million impressions, we have utilized this platform to not only engage with our audience but also to gain a deeper understanding of the Instagram algorithm and its dynamics and strategies. This has allowed us to effectively manage their social media presence and increase their reach and engagement with their target audience.
